The Philip s Curve And Modern Macroeconomic Policy Making

Suhail Almarar Instructor: Course: Date: Solve the Questions Has the Philip’s curve any use in modern macroeconomic policy-making? The Philip’s curve offers great importance in modern economic analysis. Philip’s curve shows the relationship between the rate of unemployment and the rate of inflation in any given economy. The discovery of Philip’s curve by the great British economist gave room for the analysis of modern macroeconomic policy tools as well as management of different economies around the globe. The curve can be used to analyze the relationships between inflation and unemployment rates affecting modern economies. The curve can be used to address higher rates of inflation by adopting the appropriate fiscal and monetary policies. The same can be done to evaluate and determine possible solutions to higher rates of unemployment. The Philip’s curve can be used to check the level of growth within the economy. For instance, respective states can decide to increase their expenditure in order to improve the levels of employment. Many economies use Philip’s curve to improve on production of goods and services. Philip’s curve helps in explaining the importance of increasing aggregate demand. Aggregate demand helps create employment thus reduce the number of unemployed people in an economy. On the other hand, a high number of employed people results into increased spending thereby causing inflation. The Philip’s curve is a very important policy tool that modern economies useShow MoreRelatedInflation And Its Effects On The Economy2825 Words   |  12 Pagesfluctuation of the economy in the country that directly affects the economy of the world. It actually affects the various macroeconomics and microeconomics factor of the economy leading to various consequences. The most important consequences is unemployment. 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Microsoft History - 1423 Words

Background The beginning of Microsoft Inc. started with Bill Gates and Paul Allen writing computer program code for local businesses and municipalities. In 1975 they were inspired by an issue of Popular Electronics that showed the new Altair microcomputer kit, manufactured by MITS Computer. Bill Gates and Paul Allen wrote a version of BASIC, a computer programming language, for the machine. Later that year Bill Gates left Harvard University to work full time developing programming languages for the Altair, and he and Paul Allen relocated to Albuquerque, New Mexico, to be near MITS Computer, where Paul Allen took a position as director of software development. Bill Gates and Paul Allen named their partnership Micro-soft (Microsoft†¦show more content†¦They encourage professional development by reimbursing tuition and textbook fees for approved work-related courses (Microsoft.com, 2008). Financial INCOME STATEMENTS (In millions, except per share amounts) Year Ended June 30 2007 2006 2005 Revenue $51,122 $44,282 $39,788 Operating expenses: Cost of revenue 10,693 7,650 6,031 Research and development 7,121 6,584 6,097 Sales and marketing 11,455 9,818 8,563 General and administrative 3,329 3,758 4,536 Total operating expenses 32,598 27,810 25,227 Operating income 18,524 16,472 14,561 Investment income and other 1,577 1,790 2,067 Income before income taxes 20,101 18,262 16,628 Provision for income taxes 6,036 5,663 4,374 Net income $14,065 $12,599 $12,254 Earnings per share: Basic $001.44 $001.21 $001.13 Diluted $001.42 $001.20 $001.12 Weighted average shares outstanding: Basic 9,742 10,438 10,839 Diluted 9,886 10,531 10,906 Cash dividends declared per common share $000.40 $000.35 $003.40 Attached is an Income Statement from 2005 to 2007 (Microsoft Corporation Annual Report, 2008). As you can see, revenues and net income have continued to increase over the years. Earnings per share have increased as well. This shows that Microsoft is in a good financial standing. This means they are able to pay their shareholders and increase what theyShow MoreRelatedMicrosoft And Microsoft s History Essay3292 Words   |  14 Pages Microsoft Corporation 1. Microsoft’s History: Bill Gates established Microsoft (initially named Micro-Soft) in 1975 in the wake of dropping out of Harvard at 19 years old and collaborating with High School companion Paul Allen to offer a rendition of the programming dialect BASIC. Entryways moved Microsoft to Seattle in 1979 and started creating programming that let other compose programs, in this manner the cutting edge PC was conceived in 1980 when IBM pick Microsoft toRead MoreEssay on The History of Microsoft4561 Words   |  19 PagesThe History of Microsoft Historians categorize blocks of time with the discovery of certain raw materials that humans utilized. 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Microsoft not only markets computer hardware products such as the Microsoft mouse and the Microsoft Natural keyboard, but it also manufactures and sells home entertainment products including, the Xbox, Xbox 360, andRead MoreMicrosoft Surface : Company History1796 Words   |  8 PagesMicrosoft Surface 1. Company History: Microsoft Corporation was founded by Paul Allen and Bill Gates on April 4, 1975. It operate worldwide and have offices in more than 100 countries. Microsoft develops, licenses, and supports a wide range of software products, services, and devices that deliver new opportunities, greater convenience, and enhanced value to people’s lives. It offers various services, including cloud- based service, to consumers and businesses. It also design, manufacture, and sellRead MoreCompany History : Microsoft Corporation1614 Words   |  7 Pages1. Company History: Microsoft Corporation was founded by Paul Allen and Bill Gates on April 4, 1975. The company s 1986 initial public offering, and subsequent rise in its share price, created three billionaires and an estimated 12,000 millionaires among Microsoft employees. Since the 1990s, it has increasingly diversified from the operating system market and has made a number of corporate acquisitions. Microsoft develops, licenses, and supports a wide range of software products, services, andRead MoreHistory of Microsoft Windows Essay1107 Words   |  5 Pages History of Microsoft Windows Nicholas Charter Section 48693â€Æ' There are over one billion computers in the world running the Windows operating system. The company responsible for this enormous feat has been ever growing since its creation on April 4, 1975 by the brilliant minds of Paul Alan and Bill Gates. This company is of course, the one and only, Microsoft. It all started with the Atari 8000, and Bill and Alan’s quest to acquire a contract with the manufactures, MITS, to incorporate the programmingRead MoreHistory of Microsoft Essay example1501 Words   |  7 PagesHistory of Microsoft Microsoft Corporation, leading American computer software company. Microsoft develops and sells a wide variety of computer software products in more than fifty countries. Microsofts Windows operating systems for personal computers are the most widely use operating systems in the world. Microsoft had revenues of $14.4 billion for the fiscal year ending June 1998, and employs more than 27,000 people in 60 countriesRead MoreIntroduction And History Of Microsoft Corporation1790 Words   |  8 Pages Microsoft Final Project Columbia College Managerial Economics Introduction and History of Microsoft Corporation Microsoft and CEO Bill Gates have been established as a household name over the last few decades, mostly due to their Windows operating system used in PCs (Personal Computers). It all started with two friends, Bill Gates and Robert Allen. The two of them both had an extreme interest in computers and were master programmers. In 1975-1981, they (with the help of a friend

Marketing Portfolio Removable Online Security Device

Question: Discuss about the Marketing Portfoliofor Removable Online Security Device. Answer: Product Description Q key removable online security device is a product founded and co-founded by Christopher Maus and Brandon Maus respectively. Christopher Maus, as a security expert, has previously architected products that help the individuals to take control. The product has been assembled by a varied global team of experts in technologies and security. These experts are exceptionally talented in aspects of engineering, design and business development. Q key was introduced in the market to help people control their web privacy and security. It is simple, virtually anywhere, smart and secure, opening a new experience on the internet. Q key is termed as simple as it provides a uniform and rich online experience anywhere and at any time. For it to work, it simply requires the owner to insert it in a computer, enter a password, normally shop, open the digital wallet and choose a card and finally tapping the Q key to pay. Q key is practically anywhere as it is compatible with most existing websites. It contains a single access login that logs one instantly into web accounts that are protected by passwords. Furthermore, it is portable, as it can easily fit into a pocket. This product is termed as smart as it abolishes the need for one to dredge up all login access and passwords required for the web accounts that are secured. Q key is secure as it uses a smart chip like the one used in military evaluation encryption, physical touch sensor s and new payment cards to ensure security on online payments. Current Market Conditions Current market conditions for a particular product describes the characteristics of the market it is going to be released to, or introduced. These conditions may include the competitiveness level, the rate at which the market grows and number competitors already in the market (Feng et al., 2017) Currently, the market is crowded by different cloud systems like Yahoo, JP Morgan Chase, eBay, and others. These systems support online shopping, allows people to store personal information online by providing accounts that are secured with passwords. The one thing common with these online systems is that they store such information in the cloud, which acts like someone elses computer. This makes them susceptible to breaches and hacking (Smith et al., 2010). For example, Yahoo has got about 500 million accounts that have been hacked, JP Morgan Chase with 83 million while eBay records approximately 145million hacked accounts. This has led to the need for change of condition and output in the market, leading to a positive gradual change over the years. An example of such change is the introduction of Q key into the market. However, there is growing competition from the online systems as they use technology to better their services. Such healthy competition also encourages the improvement of the Q key product, which aims to implement its idea of providing a simple, secure and smart internet experience needed as technology continues to grow. The consumers also need an assurance of their accounts being safe from hacking and breaches. With the information being stored online, such guarantee is not provided, making them feel violated and uncomfortable. Q key offers a simple solution of posing to keep personal data away from the online cloud, thus away from hackers and into our pockets, offering us a total control of the data. SWOT Analysis for the product SWOT analysis evaluates the Strengths, Weaknesses, Opportunities and Threats of the product. This helps in specifying the objectives of the project as well as identifying favorable and unfavorable factors that are available in achieving the objectives (Xing Gao, 2015). Strengths Strengths include the advantageous features and unique features Q key has over other products in the market. In this case, Q key plays a role in ensuring online accounts are completely under the owners' control, thus decreasing cases of hacked accounts. This product aims to create strengths in its profitability, and by doing so, the cost of production is effectively managed (Phadermrod et al., 2016). The strengths of Q key comes from the need of satisfying a need of a specific targeted audience by using unique selling benefits. Weaknesses Weaknesses in product launching signals that the product needs to overcome certain competitions in the market in order to gain consumers (Phadermrod et al., 2016). For example, in order for Q key to gain market share, more capital is needed in marketing. The product may also be sold at a loss for a short time so as to introduce it to the market. Since customer brand loyalty is hard to break, Q keys position will further be weakened even if it is better than other relatable products. This can be a weakness it might be experiencing as a new product in the market. Opportunities New products contain built-in Opportunities when they are the first to launch a certain idea (Phadermrod et al., 2016). This allows Q key to be able to sell at a higher price for a short time if too much competition is not an issue. The product also gets an opportunity of taking advantage of the medias interest in advertising and showcasing new products. Threats Threats experienced by Q key may be as a result of the reactions its competitors have when it enters the market. It is therefore recommended for the launchers to have backup pricing, distribution channels, and promotion plans when the competitors start changing their playing fields (Phadermrod et al., 2016). This helps them respond to the competitors reactions. Nature and Scope of Marketing and the Marketing Concept Marketing refers to the act of creating, communicating and delivering a product or service to customers by an organizational (Hair Lucas, 2014). This is done to benefit both the stakeholder and the organization. The nature of marketing is described by the fact that it is an economic function, a series of networking business activities, a legal process allowing transfers of ownership, a social process and a managerial function (Barnes, 2016). The scope of marketing studies consumers' needs and wants, the behaviors of the user, the policies used in pricing, promotion, distribution, control of the market and customer satisfaction (Hanssens Pauwels, 2016). The marketing concept involves identifying what the customers want or need, establish whether such wants can be satisfied if the wants are still on demand and finally coming up with ways to keep the consumers satisfied. This is done by an organization focusing on the consumers' needs, aligning its functions used to focus on such need s and eventually realizing profits over the long term by fruitfully satisfying the needs of the customer (Morris Rahtz, 2015). Marketing Research Techniques and their Importance to Marketing Decision Making The marketing research techniques are divided into the primary and secondary researches. Secondary researches involve studying existing data suitable for a particular research need. The main research methods involve conducting surveys especially if data is to be measured quantitatively, use of effective focus groups especially for exploratory qualitative researches, conducting interviews, use of observation technique and use of experiments especially in scientific testing (Andaleeb Hasan, 2016). Research of the present market for a particular product helps organizations in making decisions regarding the product. A good research may suggest alternative options for products entering a new market. An organization may come up with ways of distributing a product using research outcomes, the promotion techniques, and pricing. External factors affecting the product may also be established and the target market for a particular product identified (Babin Zikmund, 2015). Marketing Mix and Extended Marketing Mix A business' marketing mix refers to a combination of different elements it uses to enable it to meet the consumers' expectations and needs (Khan, 2014). Each element used in the marketing mix is related to each other. The marketing mix consisted of four elements traditionally, but in recent years, new elements have been added to form the extended marketing mix. The four elements that previously constituted the marketing mix were; price, place, promotion and product. They worked together in order to achieve marketing intents. Three more elements were added recently, as mentioned, to form the extended marketing mix (Movchan Karpenko, 2014). The added elements include; process, physical environment, and people. The seven elements work closely together to ensure marketing is effective. References Andaleeb, S. S., Hasan, K. (2016). Marketing Research. InStrategic Marketing Management in Asia: Case Studies and Lessons across Industries(pp. 111-160). Emerald Group Publishing Limited. Babin, B. J., Zikmund, W. G. (2015). Essentials of marketing research. Nelson Education. Barnes, S. (2016). Understanding Virtual Reality in Marketing: Nature, Implications, and Potential. Feng, H., Neil A. M., and Lopo L. R. (2017). Firm capabilities and growth: the moderating role of market conditions. Journal of the Academy of Marketing Science45.1 (pp. 76-92). Hair Jr, J. F., Lucas, B. (2014). Marketing Research. McGraw-Hill Education Australia. Hanssens, D. M., Pauwels, K. H. (2016). Demonstrating the value of marketing.Journal of Marketing,80(6), 173-190. Khan, M. T. (2014). The concept of marketing mix and its elements (a conceptual review paper). International journal of information, business, and management, 6(2), 95. Morris, M. M., Rahtz, D. R. (2015). Integrating the Concept of Marketing: The Environment Organization Marketing Interface. InProceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference(pp. 598-598). Springer International Publishing. Movchan, Y., Karpenko, N. (2014). Marketing Theories- The Marketing Mix From 4 PS TO 7 PS. Phadermrod, B., Crower, R. M., Wills, G. B. (2016). Importance-performance analysis based SWOT analysis. International Journal of Information Management. Smith, K. T., Smith, M., Smith, J. L. (2010). Case studies of cybercrime and its impact on marketing activity and shareholder value. Xing, B., Gao, W. J. (2015). A SWOT Analysis of Intelligent Products Enabled Complex Adaptive Logistics Systems. InEncyclopedia of Information Science and Technology, Third Edition(pp. 4970-4979). IGI Global.

What made him write An Inspector Calls and why set it before World War One Essay Example

What made him write An Inspector Calls and why set it before World War One Essay If men will not learn that lesson, they will be taught it in fire and blood and anguish. This is an extremely powerful quotation that the Inspector leaves us with. Without a doubt these words are very true. In 1914 World War One began and all this fire, blood and anguish became reality. Britain had entered a four-year war that would have an unimaginable effect on her people. Thousands of towns, cities, homes and businesses were destroyed. Millions of people, men the majority, died horrific deaths. Limbs blown off in explosions, bodies burnt alive in scorching heat, shells blasting, bombs lighting up the dark night, poison gas smothering trenches trapping screaming victims below its green deadly surface. One can only imagine the pain, agony and shear devastation and lost of human life. The war ended in 1918 and much of Europe including England was left destroyed. For people like Mr. Birling it was time to rethink. Is it every man for himself? Is community nonsense? This could be one function of the Inspector; to get the Birlings, especially Mr. Birling, to care for others and accept responsibility before it is too late. Only twenty-one years later in 1939 another war broke out in Europe. World War Two lasted for six years, an extra two years of fighting the enemy. In 1945 the war ended. In that same year An Inspector Calls, the play that I will be analysing was written. John Boynton Priestley the author set his play in 1912, before these terrifying events. We will write a custom essay sample on What made him write An Inspector Calls and why set it before World War One specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on What made him write An Inspector Calls and why set it before World War One specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on What made him write An Inspector Calls and why set it before World War One specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This is very significant in order for his play to work effectively, as the themes included in the play are one way or another, directly related to this time and the years and events that will follow. An Inspector Calls covers very clearly a variety of different themes and ideas that Priestley is concerned about in society. He uses the Inspector as the main character, or one could say a tool, to express these themes and ideas to the audience. The sort of ideas Priestley is concerned about in society and is trying to show are the aspects of: responsibility, community, lies and truth, honesty and self-deception, equality, social snobbery and double standards. I will be covering these aspects and indeed many more as I progress through this assignment. What inspired Priestley? What made him write An Inspector Calls and why set it before World War One? The answer lies in his life before the year of 1945. To answer these questions we must first establish and be aware of the following background information. The Edwardian times seemed to be a very exciting and secure time for Britain and many of her people. She was quickly advancing in industry and technology. Her armed forces were also growing and obviously she was extremely wealthy. For the people living in the upper class society times were good however millions were not having such a good time. For the millions struggling there seemed to be no hope, there was no legislation to save workers from exploitation which of course was occurring in factories all over the country and no Welfare State to support these living such a poor life if times were very bad. The Inspector (Priestley in one sense) could see that this is not the right sort of society and that it had to change otherwise severe consequences would follow. The play is based around this Edwardian society and the Inspector tries his best to cover these important issues and express them to the Birlings in order to make them see what it is like for the other people, not just their breed. Priestley was born into a middle class family and did not suffer like the lower classes, however, this doesnt necessarily mean he did not know what was going on or how these people felt. Priestley as a young man spent four years on the battlefield fighting against the Nazi enemy in World War One. During this war Priestley on numerous occasions, narrowly escaped death, this period in his life allowed him to look at life differently and without a doubt he was directly influenced by these experiences. These four years were the platform which he could build upon. Now with his ideas Priestley needed a suitable date to set his play, the most appropriate date was the year 1912. By specifically choosing to write An Inspector Calls after World War Two and by including the material he has done and indeed the Inspector, Priestley could very effectively attract and hold his audience, as many of them felt the way he did and had lived through the wars and shared his experiences. As a result of the wars everyone was brought together. Everyone united as one country and worked together to defeat the Nazis. The children were brought together by evacuations, the women working in factories to produce uniforms and war goods for their men were brought together and of course the men on the battlefields fighting together managed to build a strong relationship among themselves. As a direct result everyone learnt to look after one another and to care for each other, reflecting the fact that; We are all members of one body. as the Inspector would say. The audience now more aware could look at certain characters i. e. Birling and see how wrong he actually is. How does the Inspector represent and present Priestleys central themes or ideas could one say? First I shall establish what Priestleys central themes actually are. His central ideas are the aspects of: responsibilities the responsibilities people can and cannot accept, personally and socially; community the environment people are living in and how it affects them; lies and truth can certain people tell lies and get away with them easily and how some people can tell constant lies whilst some cannot even tell one; honesty and self-deception can people be honest or indeed cannot, if so how can they without being affected in any way, how can they deceive themselves; equality and social snobbery why do some people believe they are superior to others and party; double standards how and why do the men act differently and have different rights than the women and why are they considered less affected by bad news. Mr. Birling believes that a man should make his own way in life, stands on his own two feet and should only look after himself and his family. He says; a man has to make his own way has to look after himself and his family too, of course community and all that nonsense a man has to mind his own business and look after himself and his own-. This quotation clearly expresses Birlings feelings about community, he believes its nonsense, and he doesnt seem to care for others, only blood relatives and his wife. The audience now looking back to this attitude may well have thought like that before the war but probably have a totally different view after. The Inspector arrives and talks about community, he somehow manages to predict (hence his name Goole supernatural quality) the future and so his view on community is just like the audiences only that he is in the year 1912 whilst the audience are in the year 1945. This is an example of forward thinking and because many members of the audience felt like Priestley he could try to persuade them to take his point of view. This is a very good example of a deliberate attempt made by Priestley to get the audience thinking about this attitude of Birlings and the past, maybe even Priestley himself thought like this before the experiences of the wars. Priestly enables the audience to use their hindsight to reject Birlings opinions because Priestley has made Birling say the Titanic would not sink; the titanic and unsinkable, absolutely unsinkable, and there would not be a war Nobody wants war theres too much at stake these days nothing to gain by war, and we as the audience know he is wrong on this, we therefore also reject his other views and thus accept the Inspectors point of view as a result. Mrs. Birling is another example of someone who will not admit personal responsibilities. She clearly does not want to accept any responsibility for the death of Eva Smith. A quote that shows this; father of the child, its his responsibility. We can clearly see that Mrs. Birling is trying to blame the death onto someone else and we begin to gather an image of this woman in our imagination. Another quote that backs up this view is; I accept no blame for it at all. Again Mrs. Birling is refusing responsibility. The audience know that everyone is responsible for one another because they have been shown this through the Inspectors comments. The Inspector talks about social responsibilities. Although Eric and Sheila do show signs of this the Inspector is the one who stands out the most. He says just before he leaves; One Eva Smith is gone but there are millions more Eva Smiths and John Smiths all intertwined with our lives We are all members of one body what we do affects others. This quotation is very important. The Inspector says these words because he is very aware of the fact that war will occur in the future which will cause the people no matter what position in society or class to come together, everyone will be responsible for one other, there will be no superior individuals. The audience will most certainly agree with the comment as they too just like Priestly have lived through the wars and are very much aware of the changes that are going to happen. The upper class community at the time was very formal. There were successful businessmen and their very snobby wives who were totally dependent on their husbands business. There were frequent dinner parties where these upper class people met, and obviously their conversations were dominated by business. The Inspector enters on the stage during one of these parties. The upper class people were very shocked to find out if someone in their community misbehaved; it was more likely to be a lower class person who did so. Mrs. Birling shows this when she discovers that someone she thought was a respectful citizen actually frequently abuses young women, she says; (staggered) well, really! Alderman Meggarty I must say, we are learning something tonight. This quotation with the direction staggered shows that Mrs. Birling is clearly shocked and amazed that this man is carrying out these activities on young women and also she is ignorant of the activities that are happening in the upper class society. Imagine the Inspector being a sharp object i. e. a pin and the Birlings are being protected by an invisible shield i. e. a bubble that only contains ignorance and what ever they want it to contain, the Inspector pops this bubble and the truth about the world rushes in. The Birlings are pretty much so protected from the terrible world and the Inspector is pouring these terrible facts onto them, exposing them. This could be another function; to present the facts to the Birlings, to make them see the truth about the real world and so learn from what they are doing. The Inspector manages to expose some of the characters double standards, Mrs. Birling being a good example. She says to her daughter Sheila; Girls of that class in response to an opinion of Sheilas, one which shows signs of sympathy towards Eva. Mrs. Birling also says; .. As if a girl of that sort would ever refuse money! in response to one of the questions the Inspector asks, showing that Mrs. Birling is an upper class snob who could not possibly have feelings or consideration for other classes of people. She believes she is so much better and more superior to others, she is totally stuck up, mocking others from her over hanging, protective bubble. When the war ended especially the First World War everyone including people like Mrs. Birling, were refreshed i. e. reminded that humans are one species and there is no reason why some of them should feel or believe that they are more superior to others. The war if you like was a warning or indication of some sort from somebody and was a deliberate event to make society realise what it has become. Another function of the Inspector is to try to warn the Birlings that if society will not change then war will follow. Priestley himself is using the Inspector as a tool to do this. Each character in the play has an individual personality and of course their personal view on different matters will be very different from others, in one sense each of the Birlings can represent each member of an upper class society. Some characters tell lies whilst others admit the truth straight away. In my view Eric and Sheila are very alike and are the sort of people who would admit to the truth straight away with no hesitation although Sheila is more honest. Gerald and Mr. and Mrs. Birling seem to me to be a little more difficult to get the truth out of. The Inspector very cunningly manages to get a confession or something with significance out of all the characters one way or another, for example he leaves Sheila and Gerald to talk alone whilst he is listening to the conversation and waiting for that key confession. Sheila and Mr. Birling say their part in the role of Eva Smiths death with little persuasion, although Mr. Birling needs to be convinced occasionally. Quotes that show the characters lying, telling the truth, being honest or being deceiving are (Gerald lying); And I have already told you I was awfully busy at the works all that time. We later discover that Gerald was actually having an affair not working at his works. Gerald clearly is feeling nothing when he says this even though he is lying to his fiance and deceiving himself. Sheila shows honesty and responsibility when she confesses that she got Eva Smith sacked from Milwards. She does not hesitate and takes responsibility for her role in the death of Eva Smith. The quotes that show her honesty is when she says; (miserably) so I am really responsible? this quotation is showing that Sheila is felling guilt for her participation in the death of Eva Smith. Also; Im trying to tell the truth. This quotation is showing that Sheila is someone who is honest, kind and caring unlike her mother. The Inspector has in one way done a good thing by introducing this news, he has made the Birlings, Sheila in particular, realise that things terrible do happen, for example the suicide of Eva Smith, and if you have been responsible somehow then you should accept the consequences that await. Sheila explains what happened freely, and throughout she shows signs of guilt. Sheila is an honest person unlike her fiance Gerald who needs persuasion to admit his role in the death. Mr. Birling being a businessman like Gerald has similar opinions (these two characters represent all upper class businessmen) and so when the Inspector and Eric try to make Mr. Birling feel responsible he obviously tries to blame it onto the girl and Gerald backs him up. The quote that shows this is when he says; Rubbish! If you dont come down on some of this people they will soon be asking for the earth. Gerald replies I should think so! These quotations show that Mr Birlings honest opinion is to be tough and harsh to the employees if they ask for more so that you do not show weakness. It also shows that he feels strongly about this as he has used said this view in a loud manor (exclamation mark shows this). Is this view wrong? Should he be saying this? Priestley is trying to get the audience thinking about these aspects he is concerned about and he uses the Inspector or numerous occasions very effectively to get these views out of the characters. Mrs. Birling as I mentioned before doesnt want to accept responsibility for Eva Smiths death. When the Inspector asks her questions, she could be considered a liar as she says; Ive done nothing wrong and you know it. Mrs. Birling has done something wrong however she cannot admit it this quotation is showing that she is in fact lying. The Inspector is using what the characters have done in the past to question against them and to see how much they can tolerate, he in one way winds them up by going against what they think is right. There are frequent examples throughout this play that show that the men are more able to accept bad news. Mr. Birling and his wife try to protect their young daughter from the suicide on numerous occasions one such occasion is when Mr. Birling says to the Inspector; (angrily) there is not the slightest reason why my daughter should be brought into this unpleasant business. Mr. Birling does not want his daughter to be exposed to the horrible truth of life, at least not at the moment. Again there are examples throughout the play that show that the men are more likely to have a sexual relationship before marriage and it is considered natural, unlike for the upper class women who are not allowed or presumed not too. Priestley doesnt believe that women should be protected we can tell this because he uses the Inspector who says in affect that there is no reason why Sheila should not hear the truth. He says to Sheila when Mr. Birling tells her to run along; No, wait a minute Miss Birling, in other words he wants Sheila to be involved in the conversation.